Corporate Vision:
To become the most trusted smart supply chain partner for global door enterprises.

Corporate Mission:
Guard the safety and quality of every door with superior hardware fittings, and empower door enterprise clients to create greater value.

Core Values:
Strive for Excellence, Quality as the Core
Unite as One, Collaborate with Integrity
Customer-Oriented, Achieve Partners
Pragmatic Innovation, Drive the Future

These are the guiding principles for all Xinmeide people and the cornerstone of our corporate culture.

Corporate Spirit:
Persist in every moment, fulfill the dignity of every door.
Business Philosophy:
Source Creates Value, Systematic Services Achieve Win-Win.